Creating amazing content and promoting it on social media is the key to your business’s success but creating them can take a lot of time and resources. You may have heard of social media automation tools but did you know that with a little bit of know how you can design and schedule content for social media in 2021?

With the pace of change in the social media landscape, you need to be able to create consistently excellent social media content.

We will reveal the exact process and tools we use to design and schedule social media we design in less than an hour. We will also discuss the importance of scheduling your posts to save yourself time and energy.

How to Design and Schedule Content for Social Media in 2021

Setting your Strategy

While content marketing has been with us since the beginning, we have only just begun to scratch the surface of what can be done. Today’s content creation methodologies are far more sophisticated than anything that existed even three decades ago. Social media has opened new doors, and it is only a matter of time before we have access to the best tools in the world. With that comes a new set of rules, and we will start to see some of the best ideas about how content marketers should approach social media. Today, it is important not to let Facebook and Twitter dominate, but this may change at any one time. You must be able to respond to what each platform is looking for and then to your audience’s needs, and then create new content that fits those needs. Start building your Social Media Roadmap for your Brand!


5 Year Roadmap by Mrdzyn Studio

The Key to Building and Managing Content for Social Media

It is important that you define your goals and the specific social media platform where you want to publish your content. Do you want to build something that is viral? A good piece of viral content goes viral because the content has caught someone’s eye, but the best viral content is the one that grabs someone’s full attention or something that they can relate to, that appeals to their inner feeling. To accomplish that, you need to set up the right social media campaigns and then fill in the blanks to make your own social media content calendar.

Schedule social media posts with the intention of publishing something that will be useful to your target audience. To get someone’s attention, they may have to engage with you in a very specific way and for a very specific period of time. If you do that right and you give them what they want the most, you should see them reach out again in order to get what they want.

Facebook, Twitter, LinkedIn, Instagram or Pinterest?

While it is clear why Facebook and Twitter are the most popular social media channels, it may not be the most important. They are the best, but they are also the most expensive. We recommend closely evaluating each social media platform where most likely your audience have created their social account on.


Social Media Day – June 30 by Mrdzyn Studio

Creating for Social Media

Content is king on social media. But how do you stand out from the crowd? How can you create content that people actually want to share? And how will LinkedIn, Twitter, Facebook, Pinterest, Instagram, YouTube and all the other social media platforms of 2021 impact the way we create and share content? Just check out the infographic design we made that would fit perfectly on your Pinterest page!


Company Hiring Infographic by Mrdzyn Studio

Design and Schedule Content for Social Media

As social media platforms become more and more important to design for, we need to question why we’re creating things for them. How do we create designs in such a way that enables platforms to be more sustainable? Sustainability in social media is a growing conversation, and there are many ways that we can realize it. As designers, we can work to solve the problems that plague many social media platforms today by working proactively to avoid these issues from the beginning.

canva_pro_content_planner
Canva Pro Content Planner makes it super easy to go from DESIGN to SCHEDULE

Tools for Designing and Scheduling Content

There are plenty of tools available to schedule content for social media in 2021 but there are also many tools that help you create your content in the first place. If you don’t want to be frustrated by the amount of tools you use on a daily basis you need to know how to create content. It may take you a little longer than the tools you use to schedule it but it is time well spent. Sometimes creating content is as easy as brainstorming a few ideas, but you may want to go to the next level and find inspiration for your content. One of the most effective ways to do that is to search in Canva’s template library!

canva_pro_templates

Once you are happy with customizing the design template, just go to Content Planner and…

  • Schedule Facebook Posts
  • Schedule Instagram Posts
  • Schedule LinkedIn Posts
  • Schedule Twitter Posts
  • Schedule Pinterest Posts

Conclusion

According to reports, there are around 469 million internet users, and 50 percent of them own a mobile device. It is very apparent that the customer and consumer is the new king as it is the only one that can truly interact with the businesses. With the help of social media, the customers are becoming more demanding, and thus more demanding of the businesses, whether you are a B2B or B2C business. It is a great advantage to quickly design and schedule your content given the ever changing demands, as it will help you to get into the game faster and take it to the next level.



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How to Design and Schedule Content for Social Media in 2021

Mike Rosales

⭐ Designpreneurs Founder at Mrdzyn Studio ⭐ Canva Certified Creative (CCC) and Creator ⭐ InVideo Creator’s Club

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